Supermodel Kate Moss fronts the new Fendi marketing campaign for the house’s Peekaboo bag. Starring alongside the icon is her daughter, up-and-coming product Lila Grace Moss.
Discussing the decision to use the duo in the new campaign, the household said in the notes that accompanied the announcement that “the emotional connection and robust family members tie embodied by the Peekaboo bag is beautifully personified by Kate and Lila Grace Moss, whose potent mother-daughter bond… Shut pals of Kim Jones and the maison, the campaign is a further more demonstration of their heart-warming marriage, pursuing their 1st mother-daughter runway appearance for the Creative Director’s debut Couture assortment for Fendi, that highlighted family members the two actual and chosen in an intergenerational reunion of iconic gals reflecting the matriarchal strength that has long described the Fendi name”.
The marketing campaign was shot by photographer Craig McDean, though lengthy-expression inventive designer and member of the Fendi family,Silvia Venturini Fendi commented “The Peekaboo wearer is a multifaceted person…They have hidden talents, they choose what they reveal about themselves, and when.”
fendi.com
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